Need new paradigm for Authentication and Customer Master Data

Building platforms that enable the automation of processes throughout the ecosystem, requires a different way to authenticate users, manage their master data and access security.  Why is it that?  Why are most cloud service providers not addressing that need?

For that reason are multi-tenant cloud architectures unlikely to become the method of choice for transforming the ecosystem.

Let's take a look at Salesforce.com, as being the most successful cloud based business applications platform today.

Why traditional leaders often fail to rethink the ecosystem.

I have enjoyed reading this article from Dion Hinchcliffe: why-digital-natives-are-dethroning-the-old-guard

Why do the industry leading companies don't disrupt but get disrupted?
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Why was the Encyclopedia Britannica not the force behind Wikipedia?
Why I believe that the future health care ecosystem will not be controlled by a Pharma company?
Why I believe that it will not be a bank leading the way to new payment models?