Sep 12, 2012

Apple has become a phone company.

Asymco makes a nice analysis and visual of Apple's P&L and how it evolves year by year.
Check out this link for all details:

http://www.asymco.com/?s=Apple%27s+income&submit=Go

At the left a detail from their overview for Q22012.
One can immediately see that their gross profit is by far generated by only 2 products, the iPhone and the iPad.  the Mac gross margin is marginal in comparison.
Amazing if you know that Apple doesn't even produce these devices themselves.
Remains the question of course if such gross margins are sustainable.  Time will tell, but I doubt.



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